Maquillée
Essai sur le Monde et Ses Fards by Daphné B. known Canadian poet and translator tell us in this erudite book, a world, the one of maquillage and influencers in perennial evolution.
It is more a sociological book this one than not, realistically, a real tour in the magical world of hair, and skin and cosmetics and what there is in the middle, although you'll find a lot in this sense as well.
Starting with some observations on Elon Musk and his companion, that we will also find at the end of the book because of the weird and futuristic name of their first creature, the cultural trip attending the reader will let him/her show and know the best influencers, youtubers, new creators of cosmetics and their massive communication through the web.
It is distant the idea of maquillage as a sort of camouflage of the being as it was sometimes intended in the past; cosmetics! We are surrounded by wagons of them, they are a compulsion, but also what the industry is requiring us, what the consumerism wants because of the projection of the woman desired, wanted and idealized in this society. Adding some maquillage means so, treating us well, staying much better with ourselves and the other ones with which we interact with.
At the moment the cosmetic industry is not just in bloom, it is rampant, aggressive and sometimes is not ethical with the environment and our planet Earth, although most brands (I am an Yves Rocher's representative and I go proud of my brand) tend to be great with the Planet and its necessities that are our necessities.
We will discover the ethicity of the various youtubers when they promote their products, the crucifixion of some others, when they haven't been so honest, but also what these brands propose and why.
Cosmetics remains an important commercial voice but also a sign of cultural revolution.
Interesting book.
Highly recommended.
I thank Editions Grasset for the physical copy of the book.
Anna Maria Polidori
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