Words that Matter How
Analyzing the graphics, and you will meet a lot of them in this book, you'll realize that, after all, words, better, important words, in a Presidential Campaign are few, but they are crucials for the election of a candidate or another one.
Hillary Rhodam Clinton was the most accredited candidate of the democrat party, after that the socialist Bernie Sanders was defeated.
Hillary Clinton's portrait is portrayed in one of the first chapters like the one of Trump; two facts, the story of the e-mails sent via her own private e-mail without passing through the one of the Department of State and later her pneumonia that caused her a big weakness when she left the the commemoration of 9/11 meant two crucials moments; not only; the story of these e-mails returned periodically during the Presidential electoral campaign.
Donald Trump was known for being a sort of celebrity; he built the Trump Tower, his father left him a fortune. During the 1980's 1990's lost a fortune but his ability of appearing in the most celebrated magazines as Time, Newsweek but also Playboy remarked his being in the scenes of the American Life in many ways and sectors.
In The Apprentice, an American show long fourteen seasons, the winner won a work at the Trump Organization.
Trump was registered in the democract party although donated money to Republicans and Democrats. Then, the abrupt change and the idea of embracing the Republican party.
Trump attacked Barack Obama with an idea that "navigated" per years in the USA: Obama was born in Kenya and not in the American territory. Trump recognized that that one was a fake news spread by him per years, during his electoral campaign.
Which were the biggest problems of the USA in 2016? Military troops sent overseas, stagnation in the economic growth and climate change.
Tensions reached the electoral campaign when Trump started to attach heavily most of the press and TV station telling to the potential electorate that they were reporting just fake news.
But which has been the role of fake news? It was massive, like also the Russian help as the book reports but there is also to add that most of the information spread by people in social medias were of decent and respectable newsmagazines and so absolutely honest.
Probably people thought that was the moment for a change: in the book is reported that just once, after the Second World War people re-voted for the same political party the third time at a Presidential Election. The American elections are long and elaborated and people think that changing after two turns of the same political party in power is the best thing to do.
Analyzing the tweets of the Presidential Campaign you see that only dirty stuff is shared massively; in the case of Clinton the e-mail scandal, in the case of Trump his attacks on Hillary; real problems like crime and shootings, just an example, are marginals.
In several prospects you will see which have been the words mainly used during the political campaign; Twitter "defined" thanks to its public the campaign of Hillary Clinton with these words - just some- : e-mails, but also FBI , Wikileaks, systems, foundation, people, money, scandal; the ones of Trump on Twitter: policy, president, people, deleted, black, gop, rally...
News reported other words as well. For Hillary: email, Benghazi, health, scandal, speech; in Trump's case women, speech, immigration, Mexico, scandal response...
But is it important for most people what tell candidates? Electors in most cases won't attend rallies, so they will build their ideas thanks to some suggestions.
A big scandal became the ideas of Trump regarding women and girls and his approach, behavior regarding sex because of his priviledged position.
Brookings created this book thanks also to Gallup and their methods of elaboration.
A book clear, linear, for everyone, in particular if you love to following a presidential campaign, if you want to discover more, if you are in the world of medias.
Highly recommended.
I thank Brookings and Eurospan for the physical copy of this book.
Anna Maria Polidori
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