Newsmakers Artificial Intelligence and the Future of Journalism by Francesco Marconi

Newsmakers Artificial

Intelligence and the Future of Journalism by Francesco Marconi offers a more vivid portrait of what will become and it is becoming the journalistic field, interconnected and implemented with Artificial Intelligence or AI as we will call it, for brevity.

I was skeptical months ago about the power, potentialities of AI and its use, although reading this book I discovered wagons of attracting potentialities in grade to make the difference and in grade to amplify a work constantly under pressure because of the internet and the advent of social medias and other channels of communication. 

A blog, a reality created in the net can't be understimated by newsmagazines and magazines as in the past, and it is necessary a rearrangement of the entire way of working for giving the best to the readers and for capturing their attention considering that now news are mainly searched on social medias and in particular a large amount of people tend to go online for reading the latest news.

This fact means just one thing: staying in the news. But...Which news?  The ones searched and wanted mainly by social medias fruitors.

In the past there was a methodology of work pretty simple: interviews via phone, written pieces. In general news followed the events of the week, so common appointments, and yes, latest news, but read without any kind of expansion in the outside world. 

This expansion is becoming a priorities for all newsroom, little or big that they are. 

That's why AI is crucially important, because it can be the most powerful tool for discovering what it is trendy, what it is in particular read and seen on social medias, or interest social medias people; AI can be used for increasing subscribers of a newsmagazine, for deleting that comments considered nasty; for searching for automatically produce content, for integrating, for discovering much more about a potential election of a candidate in proximity of an  election simplifying our work in a newsroom. What Artificial Intelligence can do is a vastity of diversified works and should be lived and seen exactly like the invention of the telephone or the PC and the Internet.

Beautifully stimulating, this new book by Columbia University Press, written brillantly well by Marconi offers a scenario adopted by the major Americans newsmagazines like the NYT, Washington Post, Wall Street Journal, but also Associated Press and many more  for letting us discover a new reality and the possibility of a different and more efficient productivity in a newsroom.

Highly recommended.

I thank Columbia University Press for the physical copy of this book.

Anna Maria Polidori